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Meta, Ad Council Launch Fentanyl PSA Campaign

Meta and the Ad Council are encouraging parents to talk to their kids about the risks of Fentanyl via a PSA campaign featuring videos. "In one, a father says he is 'about to go drop the F-bomb' with his daughter," per The Wall Street Journal. "The videos will initially appear on Meta social-media platforms such as Facebook and Instagram. The Ad Council also aims to expand the campaign beyond Meta platforms, including with digital display ads on other websites."

Read the whole story at The Wall Street Journal »

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