LAS VEGAS -- During a keynote conversation on the opening day here Delta Air Lines CEO Ed Bastian announced the carrier will provide free wi-fi connectivity to all passengers, effective Feb. 1.
"It's going to be free, it's going to be fast and it's going to be available to everyone," Bastian said, adding that the service will be available to all passengers regardless of booking class.
Bastian, who said Delta invested "close to a billion dollars" to provide the new service, said it will initially be available to about 80% of its fleet on Feb. 1 and would rollout to the remainder over the year.
During the conversation with Medialink CEO Michael Kassan, Bastian said the wi-fi may be free, but it's also a quasi freemium portal to Delta's new "Delta Sync" multimedia in-flight entertainment service, which will offer premium access to movies, sports and other experiences.
He described Delta Sync as "an umbrella brand" for a "collection of services."
Importantly, Bastian said the free wi-fi will be available on as many devices as each passenger carries on board, not just one.