• by Ray Schultz , January 31, 2023

Consumers are way about generative AI, the technology that enables automated content creation, according to a study from Big Village.  

Of those polled, 76% fear that generative AI images or videos could be abused, 19% extremely so, the company writes.  

In addition, 66% are worried about privacy when generative AI is used for social media. But 60% admit they are confused how to create Generative AI for social media. 

Overall, 48% are familiar with the use of generative AI in social media to some extent.

They are especially concerned about the use of Generative AI images in social media advertising. They say:

• Neither Photoshopped nor Generative AI images of faces/people should be used in social media advertising—48% 
• Both Photoshopped and Generative AI images of faces/people are acceptable for use in social media advertising—25%
• Generative AI images of faces/people are acceptable for use in social media advertising, but Photoshopped images should not be used.—15%
• Photoshopped images of faces/people are acceptable for use in social media advertising, but Generative AI images should not be used—13%

The CARAVAN survey was conducted by Big Village among a sample of 1,008 consumers.