Rapper Yung Gravy stars in a Valentine’s Day ad for sandwich chain Jimmy John’s that’s styled as a reality show a la “The Bachelor.”
In the ad, via VaynerMedia, Yung Gravy romances (mostly) older women having reality-show tantrums over Gravy’s affections. In the end, Yung announces to the group of women that “all of you are Moms I’d like to feed.”
Moms I’d like to feed, of course, is a play on the term “MILF,” which has been around for about 20 years. The ad does make mention of Jimmy John’s’ Red Velvet Cookie, but otherwise doesn’t feature the food very much, instead going for feel very close to an authentic reality show.