Premium spirts brand Rémy Martin will air a 60-second commercial in the Super Bowl and has tapped tennis legend Serena Williams to front it. It's the first time the brand has advertised in the Big Game.
The spot anchors a campaign titled "Inch by Inch," which spotlights teamwork and how "we drive greatness forward as part of a team."
Today the company released a teaser promoting the spot.
The work is from agency Fred & Farid New York.
The 60-second spot will be revealed nationally for the first time during the first quarter of Super Bowl LVII, held in Glendale, Arizona on February 12th.