• by Fern Siegel , February 6, 2023

Bud Light is back in the Super Bowl, with a new spot — “Hold” — with Miles and Keleigh Teller. The spot targets fans 21+, suggesting you can choose to make life easy, even during frustrating moments.

The spot, by Anomaly, features Keleigh on hold, but the catchy music inspires her husband, who offers her a Bud Light, which dancing in a fun, sexy way. She joins him, and their dog Bugsy, as they wait to be taking off hold, effectively turning a boning moment into a fun one. 

 “I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship,” said Miles Teller.

Alissa Heinerscheid, vice president of marketing for Bud Light, added: "Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is 'Easy to Drink, Easy to Enjoy.'"

The Super Bowl is Feb. 12.