- SportCal, Friday, February 3, 2023 4:09 PM
Jersey Mike's has entered into a multiyear sponsorship deal with Jersey Mike's. "JMS has, through the deal, become the NHL’s official sub sandwich partner, marking its first-ever tie-up with a
professional sports league," per SportCal. "The benefits for JMS will involve 'an array of exclusive marketing rights and designations,' the NHL has said, and the partnership will get underway at the
NHL All-Star Weekend (Feb. 4 and 5) in South Florida."
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