FKA (Formerly Known As) named Linsey Loy as Chief Growth Officer.
Prior to her appointment, Loy worked at various agencies, including Dentsu, TBWA\Chiat\Day and Deutsch.
FKA, a data-led creative agency that focuses on a proprietary loyalty/relationship index for clients, is part of the Publicis Groupe. It counts Verizon, Pop-Tarts, MAC, Audi, Taco Bell and MeowMix as part of its client roster.
In her new post, Loy will lead all new business strategies for FKA, including marketing and public relations efforts, as well as strategic direction to the business development team to drive qualified leads.
“I will be focused on scaling DTC and disrupted brands. My specific goals are to build brand awareness and demand for this new agency and modern offering, taking things to the next level. I’d like to increase overall growth by 10% to 15% within year one, Loy told Agency Daily.
“My goal is to make things more effective and meaningful for clients,” she added.
Loy previously worked with Kering, LinkedIn, URBN, TD Bank and Intel, accounting for more than $100M in annual revenue.
“FKA is challenging the traditional rules of marketing and with her innate understanding of FKA’s all-encompassing approach to reinventing brands and partners, we’re thrilled to have Linsey,” said Solange Claudio, FKA President-Chief Operating Officer.
Claudio called Loy “the ideal driver” to continue the agency’s upward trajectory.