• by Todd Wasserman , March 26, 2023

Wendy’s is bringing back an item similar to one that McDonald’s stopped serving in 2016.

Wendy’s grilled chicken ranch wrap sells for $6.29 and includes diced grilled chicken, romaine lettuce, shredded cheddar cheese and ranch sauce in a tortilla wrap.

To many, that sounds similar to the McDonald’s wrap, but Carl Loredo, Wendy’s global chief marketing officer, told CNN that the Wendy’s wrap is different because Wendy’s “didn’t want to mess around with a McBland snack wrap dupe.”

The new item is an upgraded version of the “Go Wrap” that Wendy’s discontinued in 2020.

"It's no secret that at Wendy's, we know ranch,"  John Li, vice president of culinary innovation for The Wendy's Company, said in a press release. "There are many who've tried to master the grilled chicken wrap, but we're not snacking around with our offering. From our classic creamy Ranch sauce to the warm wrap folded perfectly for people on the move, our team built a wrap that's worthy of the entrée menu.

The chain also added a Grilled Chicken Cobb Salad and a Blueberry Pomegranate Lemonade to its menu.

Back to McDonald's, where fans have been clamoring for a re-release of Snack Wraps.  A Change.org petition to bring back the wrap  garnered more than 17,000 signatures.

“At this time, there are no plans to bring Snack Wraps back to nationwide menus in the U.S.,” a McDonald’s rep told the Food Network last November. “Snack Wraps were removed from our national menus several years ago, at which point local markets and restaurants could decide to offer them locally based on customer preferences,” the rep said. “In June 2020, Snack Wraps were phased out as a local offering.”