StarLink will handle all national and local media strategy and investment for both networks. OLN is looking to become a major player as a cable sports network, and this year, made its first move in airing National Hockey League telecasts.
The network also airs the Tour de France, Boston Marathon, The Americas Cup, and Professional Bull Riders programming. OLN is available in 63.4 million homes. Previously MediaStorm--based in South Norwalk, Conn.--was OLN's media agency.
The Golf Channel is available in more than 90 million homes worldwide. It has been the exclusive home of the Nationwide Tour, European Tour and Canadian Tour. RJ Palmer, New York, had handled the account.