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Western Wear Brands Could Benefit From 'Taylor Swift Effect'

Western wear brands like Boot Barn, which already ranks as one of the nation’s fastest-growing retail brands, could get another boost from Taylor Swift. "The pop star’s Eras Tour, which kicked off last month and will conclude in August, could result in increased sales at Western-focused footwear, apparel and accessories retailer Boot Barn as concertgoers outfit themselves for the shows, according to analysts at Jeffries," per Chain Store Age. "The analysts found that when looking at Google Trends for 'what to wear to Taylor Swift concert,' the popularity of the search rose after tickets for Swift’s tour went on sale, with many wardrobe ideas featuring cowboy hats, sequins, and Western boots."



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