Readly, a Europe-based magazine and newspaper subscription service, is partnering with Currys, the UKs electrical retailer, to offer technology engaged customers a free subscription to its app.
The arrangement provides Currys Perks members with three months of free reading, with access over 7,000 titles on their tech device. That includes such titles as T3, GQ, Stuff, The Week, PC Pro, Total Film, Psychologies and Men’s Fitness,
“The collaboration with Currys is a great fit for us as both brands are passionate about enhancing lives through technology and entertainment, with strong sustainability credentials,” says Marie-Sophie von Bibra, chief marketing officer at Readly.
Currys plc, an omnichannel retailer of technology products and services, operates online and across 826 stores in eight countries.
Readly will provide Currys Perks members “the opportunity to gain inspiration, knowledge and information from our leading app whether it’s reading around the latest tech, reading their favorite lifestyle title,” von Bibra adds.