Firm Adds Predictive Models To Its Programmatic Platform

Programmatic advertising partner AudienceX has launched what it says is a set of privacy-safe predictive models designed to improve ad performance. 

The new solution, AudienceX Intelligence (AXi) leverages historical and log-level data, privacy-first data science, and behavioral science. 

Advertisers can use these tools to visualize their existing consumer data and audience conversion pathways, the company says.

AudienceX claims to have access to the world’s largest opted-in consumer data set. This enables brands to scale their audiences and expand their consumer bases across verticals and historical leanings, it says. 

 “We’re keenly aware of the many factors challenging brands and agencies today, and have engineered AXi to ensure that our clients remain ahead of the curve not only on performance, but on privacy regulations, scalability, and efficiency in spend,” says Jason Wulfsohn, chief executive officer of AudienceX. 




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