• by Karlene Lukovitz  @KLmarketdaily, April 26, 2023

Hulu has added oversight of brand marketing to the responsibilities of Barrie Gruner, executive vice president of marketing, and Scott Donaton, senior vice president, marketing, is leaving his post.

Gruner, who joined Hulu in 2013 as vice president originals marketing and publicity and was promoted to executive vice president in 2021, will continue to oversee content marketing, according to Deadline, which first reported the news.

She previously held executive publicity posts at Netflix, Turner Broadcasting and Entertainment Weekly.

Donaton joined Hulu in 2019 to oversee coordination of brand-partner efforts. His previous experience includes chief content and creative officer at Digitas, head of content for the Americas, Publicis Media, executive posts at Interpublic Group’s UM and publisher of Entertainment Weekly and Ad Age.