Around the Net

E.l.f. Cosmetics Enlists Jennifer Coolidge For Digital Effort Aimed At Gen Z

E.l.f. Cosmetics is enlisting actress Jennifer Coolidge (who was in the brand's Super Bowl spot) for a digital content series. She will share comedic makeup insights in new episodes that will be released monthly. "The effort also includes a charitable component with nonprofit Rise for Animals, inspired by Coolidge’s longtime status as an animal rights activist," per Marketing Dive. "The series is the latest digital-focused move by the brand geared toward Gen Z."

Read the whole story at Marketing Dive »

Next story loading loading..