• Retail Dive, Thursday, May 11, 2023 1:36 PM

Adidas CEO Bjørn Gulden gave some insight into what the retailer plans to do with all its leftover Yeezy merchandise. “Burning the goods is not the solution. Now, talking to all the NGOs, and a lot of organizations that have been hurt by Kanye, they all say, ‘No, that’s not the solution,’” Gulden said, according to a translation of his comments provided by an Adidas spokesperson, as reported by Retail Dive. "The retailer faced pressure both at the concept of burning the products and at the concept of selling the products. Now, it appears the retailer is leaning toward the latter option, with the aim of donating the proceeds."

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