Range Rover Enhances Customer Experience With Bespoke Service

Range Rover is aiming to offer an elevated level of personalization with a bespoke service.

The service is available on Range Rover Autobiography and SV models.

The bespoke commissioning service includes unique embroidery and detailing. 

“We invite our most discerning clients to become the creator of their truly unique vehicle – choosing the finishes they desire and being guided by our design team,” says Geraldine Ingham, managing director of Range Rover SV Bespoke.

Clients can curate their Range Rover vehicle at the SV Bespoke Commissioning Suite in the UK, visit selected global retailers or complete their order online through an exclusive virtual service.

SV Bespoke provides access to a vast range of materials, and interior and exterior finishes. Clients follow a comprehensive seven-step creation process that considers colors, themes, SV exclusive options, materials, veneers and finishers, customizations and personalization. 



Inside, there are up to 391 material colors available, while the curated SV Bespoke paint palette comprises more than 230 colors in satin and gloss finishes. Alternatively, the SV Bespoke Match to Sample paint service can replicate any exterior color request, providing limitless scope for individuality.

The level of craftsmanship available from the experts at SV Bespoke is exemplified by the attention to detail lavished on the Range Rover hood and tailgate script, which is available in a range of precious metal finishes including 24 carat gold.  

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