In a move that could signal a growing trend, BBC News has launched a new brand: BBC Verify, to provide transparency on how BBC journalists gather information.
BBC describes BBC Verify as a team of investigative journalists, a brand and a physical area in the BBC newsroom in London.
BBC Verify will be seen on the BBC News channel and online in the coming weeks.
“I’ve always said I want to ‘pull back the curtain’ on our journalism to show audiences the incredible hard work going on behind the scenes at BBC News to check and verify the information we share with our audiences,” says Deborah Turness, BBC News CEO.
Turness adds, “News consumers have told us that the more they know about the work our journalists do, the more they will know they can trust our journalism”.
Lindsay McCoy, now deputy editor of the One, Six and Ten O’Clock News, will serve as executive editor of BBC Verify. The team consists of roughly 60 journalists.
“BBC Verify is transparency in action – fact-checking, verifying video, countering disinformation, analyzing data and explaining complex stories in the pursuit of truth,” Turness says