A new ad from Burger King attempts to show the world through a child’s eyes.
The ad, via David, Madrid, notes that teachers ask a lot of questions. “Shouldn’t they know this stuff?” a child asks. “Aaron would like an uncle. Why can’t Grandma and Grandpa have another baby?”
Other conundrums explored include how two people can have a “World’s Best Mom” mug and whether a cookie jar is still a cookie jar if there are no cookies in it.
Such confusion, the ad says, is the perfect backdrop to try Burger King’s vegan “chicken” sandwich, which the narrator’s dad says tastes exactly like chicken. But that leads to a final question: “Does this count as a vegetable?”