Commentary
At The Upfronts: What They Said, What it Means
- by Steve Sternberg , Featured Columnist, May 24, 2023
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as well as television analysts like me -- the upfront season has placed thoughts of September squarely into May. In this week's edition, I break down …
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