Sparks & Honey Promotes Cruz To Chief Innovation Officer

Omnicom's Sparks & Honey, a culture shop known for innovation, has appointed its first Chief Innovation Officer, promoting Chief Strategy Officer Camilo La Cruz to that role.

The move follows a recent management restructuring at Sparks & Honey, which recently promoted Mark Newhouse to president-COO from COO, and taking Founder Terry Young out of a day-to-day role.

La Cruz, a nine-year vet of the 11-year-old agency, has played a key role in the evolution of Sparks & Honey, and will focus on developing new products and services.



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