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Lifestyle Brand Salt Life Evolves From Tattoo to Retail Stores

The brand's logo, which features Salt Life written in a brash, pointy font, was inspired by a neck tattoo. "Soon after Salt Life was founded in Jacksonville, Fla., in 2003, its logo started to appear on bumper stickers and T-shirts," per The New York Times. "Now, the logo can be seen on beach chairs, coolers and baseball hats; performance clothing for surfing and fishing; and even more human bodies. Jeff Stillwell, the president of the Salt Life Group at Delta Apparel, which has owned Salt Life since 2013, said that fans regularly send pictures of their logo tattoos."

Read the whole story at The New York Times »

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