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Adidas Sells Yeezy Gear To Benefit Anti-Hate Groups

Adidas has begun selling leftover Yeezy sneakers, part of a $1.3 billion inventory headache created when it severed ties with Kanye "Ye" West over a string of antisemitic remarks. "Adidas said a 'significant amount' of the proceeds would go to groups and organizations representing people who had been hurt by Ye’s remarks" per The New York Times. "The postings on Adidas’s website of Yeezy Boost 350 V2 sneakers, in black and two-toned red and gray, selling for 200 euros a pair, or about $213, generated buzz over social media, reflecting the enduring popularity of the brand."

Read the whole story at The New York Times »

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