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Keen Lowers Shoe Prices In Response To Inflation

  •, Monday, June 5, 2023 5:13 PM

One company is responding to rising inflation with a move aimed to provide some relief to stretched consumers. "Oregon-based Keen, which makes walking shoes, boots and water sandals for toddlers to adults in addition to work boots, is moving in the opposite direction of most of its industry. It’s lowering prices as many of its customers start cutting out their shoe budget," per CNN. "According to a survey in January by market research firm Circana (formerly IRI and The NPD Group), 56% of consumers (up from 52% in July 2022) said they had delayed or skipped a footwear purchase or chosen a less expensive option in the past six months due to price increases on either footwear or other goods."



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