Boomers' Return As Main Homebuyers May Affect Advertisers
- by Robert Williams , June 7, 2023
Baby boomers last year overtook millennials for the first time since 2014 as the main group of homebuyers in the United States, a shift that has implications for advertisers. Typically, buying a home is only the first of many other purchase decisions. Appliances, home furnishings and consumer electronics may all …
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