Marketers Say Generative AI Helps Analyze Big Data
- by Robert Williams , June 9, 2023
Marketers are adopting generative artificial intelligence, the technology popularized in the past eight months by OpenAI’s ChatGPT chatbot, in a variety of ways and expect its use to become more sophisticated, a survey found.
About half (51%) of marketers are currently using generative AI, while another 22% said they plan …
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