Jeep is rolling out the next phase of the multiyear partnership with New York Yankees champion Derek Jeter and his wife Hannah Jeter.
The 30-second “Take Me Out” spot is part of the Grand Wagoneer summer campaign. It will run across multiple media platforms, including television, social media and digital media channels. It features music from the iconic ballpark anthem “Take Me Out to the Ball Game.”
Creative pairs the iconic song with the Wagoneer lifestyle, with themes of adventure, freedom and American heritage is timed to the start of the baseball season and Jeter’s new role within the sport, says Marissa Hunter, senior vice president of marketing, Stellantis North America.
Jeter starts a new gig as full-time television analyst on Fox’s MLB pregame show this weekend.
he new spot showcases the couple and some of their favorite hobbies and family moments.
The automaker launched the deal with the couple with the “Eyes Wide Open” campaign in October 2022.
TBoth the “Take Me Out” and Grand Wagoneer “Eyes Wide Open” campaigns were created in partnership with Highdive agency in Chicago.