• by Joe Mandese  @mp_joemandese, July 12, 2023

Dentsu Media's Carat U.S. unit has recruited Cristina Charles as executive vice president-head of growth.

Charles, who reports to Dentsu Media U.S. Chief Growth Officer Neil Smith, joins from Publicis Groupe, where she was head of growth in the Middle East, and previously served as head of growth for Publicis Media.

Prior to that, she was media director of Publicis Media's Spark Foundry unit, and began her career in media services in as a media planner at Bozell in 2000.

An agency spokesperson confirmed the position is not new at Carat U.S., but did not say who Charles succeeds in that role.