Porsche Cars North America is collaborating with premium paint brand Backdrop on four limited-edition paint colors that aim to celebrate the history of Porsche sports cars.
Coinciding with the 75th anniversary of Porsche, the two brands have selected colors from several eras of Porsche sports cars.
The four-piece collection will be available in a custom-designed, co-branded collectible paint can with a limited-edition Porsche 75 leather key chain. It will retail for $75 for a gallon at www.backdrophome.com/Porsche through the end of the year.
“Irish Green” was first seen in 1964 on a 356C sports car. The dark hunter green shade is also one of the first colors to grace the Porsche 911.
“Speed Yellow” is a vibrant shade that first appeared on the Porsche 911 in 1991.
“Ruby Star” is a deep magenta red that dates back to 1991 and was seen on Porsche 911, 928 and 944 models over the years.
“Riviera Blue” is an electric bright blue developed in 1994 and has been seen on the 911, 928, and 968 models.
Individualization is at the core of Porsche, says Ayesha Coker, vice president of marketing of PCNA. “Together with Backdrop, we’ve curated a series of bright, saturated colors that have significance to us and are sure to bring the beloved Porsche aesthetic to your home interior design.”
For its vehicles, Porsche currently offers 180 shades through its Paint to Sample program, with the option to specify a totally bespoke color from a much wider palette through Paint to Sample Plus.