For New Fox News Lineup Promotion, It's 'Americans' First

Fox News Channel is promoting its new evening lineup mainly with a single benefit: That it's good for America.

In a promotional interview with Jesse Watters posted on July 11 on, the word “American” appeared four times in a single paragraph.

“I don't speak for the American people. The American people speak to me, and we put on a show that the American people want to hear because we're in touch with the American people,” Watters said. 

Other interviews posted on the site with other Fox News personalities involved in the lineup shuffle were similarly focused on “America” and “Americans.”

In the lead paragraph of an interview with Laura Ingraham posted on July 14, the new lineup is positioned as “critical” for “real Americans.”



“Laura Ingraham believes Fox News Channel's revamped lineup is critical because ‘real Americans’ need to be heard,” said the paragraph, “and she's excited to lead off a prime-time block that will focus on stories that truly matter when the new schedule debuts July 17.”

Ingraham and Watters are two of the Fox News personalities who moved into new time slots on July 17, which was this past Monday.

As the TV Blog reported earlier, the Fox News Channel reshuffle resulted from the vacancy left at 8 p.m. Eastern when Tucker Carlson exited the network in April.

Four time periods were changed in the new lineup -- 7-8 p.m., 8-9 p.m., 10-11 p.m. and 11-midnight (all Eastern times).

“Jesse Watters Primetime” (screenshot, above) moved from 7 p.m. to 8 p.m. “The Ingraham Angle” moved from 10 p.m. to 7 p.m. “Gutfeld!” moved from 11 p.m. to 10 p.m. “Fox News @ Night” moved from midnight to 11 p.m., anchored by Trace Gallagher.

In an interview posted on on July 10, Gallagher said the goal of “Fox News @ Night” is “to become America’s late news for the entire country.”

A promotional Q&A with Greg Gutfeld was posted on the site on July 13. In the interview, Gutfeld never mentioned the potential benefit for America of his show moving from 11 p.m. to 10 p.m.

But he was asked if anything would change about his show as it takes up residence at 10 p.m. “Nope,” he said, “Never mess with a formula that's working.”

This was another theme running through the promotional stories on “Fundamentally, my show will not change,” said Watters.

The Ingraham story said “The Ingraham Angle” “is not expected to change much, aside from a different commercial break structure that might lead to a little faster pace.”

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