Overall satisfaction with automotive manufacturer websites has been steadily increasing since 2022, according to the J.D. Power 2023 U.S. Manufacturer Website Evaluation Study summer edition.

Satisfaction is 724 (on a 1,000-point scale) in the premium segment, up 2 points from the 2023 MWES—Winter and up 13 points from the 2022 MWES—Summer. Satisfaction in the mass market segment is 713, up 5 points from the 2023 MWES—Winter and up 8 points from the 2022 MWES—Summer.

Two Stellantis brand websites topped the premium and mass market rankings. 

Alfa Romeo ranks highest among premium manufacturer websites with a score of 755. BMW (749) ranks second and Infiniti (745) ranks third. Alfa Romeo unseats the top finisher in January, which was Land Rover (749). BMW (742) and Infiniti (740) finished in second and third in that study, as well. 

Ram ranks highest among mass market manufacturer websites with a score of 735. GMC (729) ranks second and Jeep (728) ranks third. Ram unseats the top finisher in the January study, which was Jeep (727) followed by Dodge (725) and Nissan (725) tied for second, and GMC (719) and Mazda (719) tied for fourth.

At the bottom of the rankings this study are Volvo and Audi, each with 689 points on the luxury side. Volkswagen (683) finishes last on the mass market side just below Ford (684). Volvo also finished last (687) in January for luxury brands while Mini finished last (658) for mass market. 

Website satisfaction can be volatile, and automotive websites are not immune to changing preferences, says Jon Sundberg, director of digital solutions at J.D. Power in a release. 

“Manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data,” Sundberg says in a release.

The J.D. Power U.S. Manufacturer Website Evaluation Study is a semiannual study dating back to 1999 that measures customer satisfaction of automotive manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; visual appeal; navigation; and speed.

This period’s study is based on responses from 10,202 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. It was fielded in April-May 2023.