• by Fern Siegel , July 20, 2023

Luxury perfume house Creed has named ScienceMagic as its global agency of record for brand strategy.

The win follows a competitive pitch. Giles Gordon, CMO, Creed, says the agency will "create a step-change for our business."

ScienceMagic will also lead on communications for the U.S. and U.K. markets. Previously, Dowal Walker handled the U.K. communications business.

Founded by James Henry Creed in 1760, the House of Creed, which began as a tailor shop in Mayfair, London. It transformed over the years into a leading niche perfume houses.

Earlier this year, ScienceMagic was appointed Brompton’s global strategic and creative agency of record.

Julietta Dexter, co-founder and Chief Growth & Purpose Officer, ScienceMagic, said:"We are delighted to be working with a brand that is so steeped in history, with so much potential to become an even bigger part of the cultural conversation."