Note to podcast advertisers: A list of the top ten podcasts that reach women was released last week by Edison Research.
They are:
“Six of the pods on the women’s list also make the men’s list,” Edison Reports. “Here are the four that don’t make the men’s Top 10: Call Her Daddy, Dateline, My Favorite Murder, and Office Ladies. A mix of true crime and/or personality-driven content, all helmed by female hosts.”
In a separate study, Share of Ear, Edison Research reports that Spotify’s listening is flated, slipping from 21.6% in Q1 2022 to 20.2% in Q1 2023.