All The News That's Fit For Points: Times Tries Loyalty Marketing

  • January 20, 2006
The New York Times introduced a new loyalty program that allows members to earn points through credit card purchases that can be redeemed for merchandise, gift cards from selected retailers, or to pay for the cost of a newspaper subscription. Under the plan, dubbed TimesPoints, members register up to three credit cards on the program's Web site. When those cards are used for purchases at participating restaurants, hotels, and online stores, members will receive points that automatically credited to the TimesPoints accounts. Each point earned is worth the equivalent of $1 in eligible products and services.

--John Wolfe

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