Around the Net
Running Shoe Bets On Tennis Spinoff
- Fast Company, Thursday, August 31, 2023 9:26 AM
Defending U.S. Open champ witek and American upstart Ben Shelton have become new ambassador for the cult athletic shoe brand On, which is backed by tennis legend Roger Federer. "These two, along with the legendary Federer, are helping On reach its goals to push beyond its success in running," per Fast Company. "The brand sees tennis as an underestimated and under-invested sport when it comes to performance footwear, and a potential key to boost its overall cultural footprint in the United States."
