Creative agency Spark has been named social media engagement agency for casual dining chain TGI Fridays.          

Spark will focus on the development and management of TGI Fridays’ organic social media channels, including Facebook, Instagram, TikTok, and X.   

The remit includes strategic marketing and communications efforts that cover community engagement, crisis management support, and creative content collaboration.  

Tiffany Wilburn, vice president of marketing at TGI Fridays, stated, “In today's crowded casual dining market, standing out and connecting with our customers where they live online is more vital than ever. We believe that social media is not just a platform but an essential part of the overall brand building experience, a place where our community comes together, shares, and engages with our brand. Together with Spark, we're excited to explore strategic and creative approaches that ensure TGI Fridays remains not only a dining choice but a cultural American icon.”  

TGI is owned by TriArtisan Capital Advisors. The restaurant chain has 700 locations worldwide.   

Tampa, FL-headquartered Spark also works with clients such as Dave & Busters, Norwegian Cruise Lines, Brand USA, Marriott International, Hilton Hotel & Resorts and the American Heart Association.