Delta Air Lines has hired Tom Brady to work on internal employee training and appear in external advertising campaigns.
The airline said that the seven-time Super Bowl champion would become a “strategic adviser” to the airline.
Brady will advise on "teamwork tools" for the airline’s more than 90,000 employees and take part in select marketing campaigns.
I admire Tom Brady and what he is accomplishing after retiring from the NFL. However, Delta execs are being silly if they think their rationale for this arrangement is credible.