• by Tanya Gazdik , September 17, 2023

Cadillac continues to play up its connection to tennis with an ongoing partnership with American star player Frances Tiafoe. 

Tiafoe, who was knocked out of the recent U.S. Open in the quarter finals after a loss to another American player, Ben Shelton, was recently shown checking out the the Cadillac Celestiq EV luxury sedan at  NYC private social club,Zero Bond. 

A brand ambassador for GM’s Cadillac brand since announcing it on his Instagram and Cadillac’s Facebook page on March 30, Tiafoe examined the exterior of the Cadillac Celestiq before climbing into the back seat for a short ride as the driver rolled the vehicle forward a few feet alongside the curb. A 2 1/2-minute video of the encounter was posted on celebrity news channel Backgrid. 

The Cadillac Celestiq was on display outside Zero Bond, an official partner of the Cadillac brand. The club is frequented by celebrities and sports stars ranging from Kim Kardashian to New York Jets quarterback Aaron Rodgers and Tesla’s Elon Musk.

Tiafoe, who received an Escalade for his role as a Cadillac ambasasdor, was at the club at a party held in conjunction with the 2023 U.S. Open tennis championships. Cadillac returned in 2023 as the official vehicle of the U.S. Open. 

While visiting the United States Tennis Association’s Billie Jean King National Tennis Center, guests were invited to experience the Cadillac Electriq Theater. This 360-degree cinematic experience showcases the brand’s vision for an all-electric future.

The 2024 Cadillac Celestiq is expected to carry a $340,000 starting MSRP when it goes on sale in spring 2024, though each of the flagship luxury sedans is expected to be built as a custom piece with unique features adding considerably to the total price.

The vehicle marks the return of the Cadillac Goddess hood ornament. The Cadillac Goddess was introduced in 1930, at the height of popularity for automotive mascots, which were viewed as symbols of style, elegance and prestige.

Its form was used on Cadillac models throughout the 1940s and into the mid-1950s — with a final appearance on the limited-production 1959 Eldorado Brougham.