- ESPN, Wednesday, September 27, 2023 7:34 PM
Just call it the "Taylor Swift Effect." The 12-time Grammy Award winner's trip to watch Kansas City Chief's Travis Kelce play football has resulted in a swell of social media chatter as well as
increased jersey sales for the All-Pro tight end. "According to sportswear and fan merchandise company Fanatics, Kelce's jersey was one of the top five for the NFL on Sunday," per ESPN. He "saw
a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com."
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