• by Joe Mandese  @mp_joemandese, October 25, 2023

Programmatic ad platform Adform, which operates ad serving, DSPs and SSPs, has received continued accreditation from the Media Rating Council (MRC) for desktop, mobile web and mobile in-app (both display and video): served (rendered) impressions, viewable impressions and related viewability metrics, as well as its custom viewability metrics.

The MRC has continuously accredited the Adform metrics since 2017 and last updated its continuation in 2021.

The move follows Adform’s recent MRC accreditation for display and video rendered ad impressions in CTV.

Adform also holds certifications from Digital Advertising Alliance (DAA), Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI), Trustworthy Accountability Group (TAG), and ISO/IEC 27001.