Holiday Shoppers Are More Likely To Look Online For Deals Than In Stores
- by Robert Williams , November 1, 2023
Brands that are developing a media strategy for the holiday season should consider how they’ll reach consumers online and drive their purchase decisions in stores. Most U.S. consumers (82%) plan to take part in Cyber Week, which describes the period from the day after Thanksgiving through the following week, according …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
