• by Ray Schultz , November 19, 2023

Simbarashe Cha, who has been contributing to the New York Times since 2020, has joined the staff full-time as a photographer and “visual columnist,” covering style and fashion.  

Cha will provide material for the Styles column.  

“At Styles, we are always trying to decode the messages of dress and help readers identify what’s noteworthy and forward-thinking,” says Stella Bugbee, editor of Styles. “Simbarashe is able to both focus our gaze on what’s interesting and then explain it.”

Cha is an Emmy-winning filmmaker and photographer who has created photographic content for such publications as Harper’s Bazaar, Architectural Digest and The Atlantic, and for clients like Ralph Lauren, Veuve Clicquot and Saks Fifth Avenue.

Cha started his run at the Times by contributing to the Metro section, then wrote about street style in the Fashion Week Diaries and Style Outside columns.

In a related development, Glossy reports that the Times is partnering with Google for an enhanced Style Outside column, serving video created with the new Google Pixel 8, to which Cha will contribute. 

Glossy also writes that the Times content division T Brand Studio is launching a campaign with Google on Nov. 21, titled “Through Their Lens.”