The American Advertising Federation (AAF) has chosen six inductees for its 2024 AAF Advertising Hall of Fame.
AT&T will also be recognized as this year's corporate honoree.
In its 74 years, only 282 advertising executives and 12 global companies have been elected to the Hall of Fame, which salutes the leaders in American advertising, marketing, media and tech.
This year's selection, which notes the inductees' contributions to the ad industry and their philanthropic efforts, includes:
*Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners
Goodby's extraordinary partnership with Rich Silverstein dates to 1983, when they founded GS&P, ultimately creating an influential and innovative agency. Its campaign work includes the Budweiser lizards, NBA's "I love this game" and Goodby's memorable "Got Milk?" The agency's roster also counts Liberty Mutual, Capri Sun, BMW and the "Driving While Black" campaign. His work as a director has been viewed at the Museum of Modern Art. The company is notable for promoting diversity and decreasing the gender gap, making the ad industry more inclusive. Goodby began his career at J. Walter Thompson, and was then mentored by the legendary Hal Riney at Ogilvy & Mather, where he met Silverstein. Together, they redefined ad creativity. In 2019, he and Silverstein received the Cannes Lion of St. Mark Award for lifetime achievement.
*Olivier Francois, Global Chief Marketing Officer, Stellantis
Francois's passion for cars is reflected in his career experience, working for Fiat, Citroën and the Chrysler Group. He's held several titles at Stellantis, including Brand Chief Executive Officer of Fiat and Abarth and CEO of DS Automobiles. Francois is noted for his clever take on auto ads — the man who put the Dalai Lama in a Lancia to highlight human rights and the Pope in a Fiat. In 2011, he convinced Fox to take a big gamble: run a two-minute Super Bowl spot with Eminem. On the advocacy front, he teamed with Bono and (RED) to address global health emergencies, such as AIDS. He even used Carl Sagan's "pale blue dot" in a Jeep campaign to launch the first electrified Jeep vehicle. Francois told Agency Daily he sees his ad legacy as one of "hard work, courage and taking risks. In advertising and communication, consensus drives mediocrity. Tapping into authenticity and ethics create added value for a brand — and that translates into sales. That's the power of media — people will pay extra for a brand they relate to."
*Donna Weinheim, Former Partner, Cliff Freeman & Partners; Former Executive Creative Director, BBDO
Weinheim was behind the 1984 "Where's the Beef?" campaign for Wendy's, a line that became a catchphrase. Vice President Walter Mondale even used it in a political debate. The work catapulted the franchise and Cliff Freeman into peak visibility. Weinheim later become the only female partner at the agency. She created other iconic ads, from "Pizza Pizza!" for Little Caesars to Pepsi's Super Bowl all-time highest scoring Ad Meter spot "Innertube" for BBDO. Her creative talents challenged a male-dominated system, and she was a key mentor to women in the industry. Kicking off her ad career at Dancer, Fitzgerald, Sample, she later produced FedEx's “Wizard of Oz” and HBO’s “Roach Motel.”
Bill Imada, Co-founder-Chairman & Chief Connectivity Officer, IW Group
Imada's agency focuses on multicultural markets within the U.S. For 30+ years, he and his team have played a critical role in the Asian American and Pacific Islander communities. The company's reach now includes Hispanics/Latinos, Black and LGBTQIA individuals. IW, a member of the Worldcom Group and longtime partner of IPG, counts Apple TV+, AARP, Beam Suntory, Marvel and Lexus among its client partners. Imada's motto — "Always" — is how he describes his personal brand. Serving on numerous university and foundation boards to further inclusivity, he received a Lifetime Achievement Award at ADCOLOR 2016.
Marc Pritchard, Chief Brand Officer, P&G
Pritchard is in charge of P&G's multibillion-dollar media, marketing and advertising strategies. He is responsible for brand-building the company's sizable portfolio, from diapers to paper towels, toothpaste to laundry products. A four-decade P&G vet, the executive is known as a shrewd strategist who long ago recognized the power of brands as a force for social good. He was appointed P&G’s Chief Marketing Officer in 2008. Pritchard has earned the David Bell Award for Industry Service, which honors extraordinary contributions and service to the ad industry.
Jerri DeVard, CEO-Founder, Black Executive CMO Alliance (BECA)
DeVard has championed corporate diversity — and helped place the next generation of C-suite marketing executives. As a former EVP-Chief Customer Officer of Office Depot, Inc., she was responsible for the P&L for ecommerce, customer service, marketing, data and analytics. She also held the CMO post. In addition, she held senior marketing roles at ADT, Nokia, Verizon, Citibank, Revlon and the NFL. An ADCOLOR 2023 lifetime achievement award winner, DeVard prides herself on speaking truth to power, believing a diverse workforce better serves society. She founded BECA, an organization of Black executive marketing leaders, to sustain that mission, while creating a safe and encouraging space for Black marketers.