Insurance Giant Allianz Taps GroupM For Global Media

Insurance and asset management giant Allianz Group has named GroupM its global media agency.

The assignment, is a retention for GroupM's EssenceMediacom unit, which has been handling Allianz media in nine markets including the U.S., but GroupM agencies pick up 20 additional markets as part of the win.

Mindshare will handles about two-thirds of the markets, while mSix&Partners will support Allianz in Germany, where it is headquartered.

Omnicom's, Publicis' and Jellyfish were among the incumbent agencies.

The account bills about $240 million in media, according to the most recent data from COMvergence.

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