Many US Consumers Don't Plan To Change Streaming Habits
- by Robert Williams , December 26, 2023
More than half (55%) of U.S. consumers said they
subscribe to a paid, ad-free video streaming service, according to a survey by researcher
Nielsen. Ad-free streaming is an option on most platforms including Netflix, Max, Hulu and Disney+. Amazon Prime Video will offer an ad-supported tier in 2024.
Many consumers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
