• by Masha Geller , February 1, 2002

As expected, traffic to SuperBowl.com skyrocketed 399% during the last 4 weeks. According to Nielsen//NetRatings, the official website of the game attracted 799,000 unique visitors as compared to 160,000 visitors during the week ending January 6.

NetRatings says 31% of the visitors to SuperBowl.com accessed the page featuring the upcoming game between the St. Louis Rams and the New England Patriots, while 15% of the site's audience clicked on pages featuring play-by-play analysis of the conference championships.

Surfers accessed more than 5.2 million pages, skyrocketing 533% in the past four weeks. Surfers spent twice as much time at SuperBowl.com this past week, rising to six minutes as compared to three minutes spent on the site the week of the divisional playoffs.

The site attracted a predominantly male audience with a 64/36 gender split.

Elsewhere on the web, AOL, Yahoo!, MSN, Microsoft and Google continued to be the most popular properties with both at-home and at-work audiences last week.

For Jan. 21-27, the average at-home surfer went online 7 times, spending just over 3 hours and 28 minutes surfing. At work, the average surfer went online 12 times, spending almost 7 hours surfing. The average duration of a page viewed is holding steady at about 55 seconds for both at-home and at-work surfers.

The current U.S. Internet Universe, according to NetRatings, is also unchanged from last week, at 164.3 million at-home users and 45.3 million at-work users.