"I like my men like I like my whiskey," sings country crooner Jessie G, in a new music video that teams with Ammunition Whiskey.

The new spot, out today, was produced in-house by Ammunition and directed by Robert Moroni,who often works with musicians, including Matthew West and The Roads Below.

The work doubles as both ad campaign and music launch. It runs on CMT (Country Music Television.)

The creative also features country-music Grammy winner Gretchen Wilson and "Bubbly" singer Colbie Caillat. The video highlights Ammunition's bourbon whiskey as part of a fun get-together, such as eating and horseback riding with friends. En route, Jessie G meets cowboys who lead everyone in a line dance.

Ammunition co-founder Andy Wahl told Agency Daily: “We found a like-minded community in country-music fans who value coming together over good music, food, drink, and a strong work ethic. The same values drive the hardworking team in Northern California in our vineyards and cellars. Over the last four years, we’ve been a proud partner of musicians and live events, including country-music star Craig Morgan and Live Fest in Naples, Florida. When we received the opportunity for Ammunition to serve as the whiskey of choice for Jessie G.’s newest single, “Like My Whiskey,” it was an immediate yes.”

Jessie G is the the first outside artist signed to Wilson’s Redneck Records. The release of Jessie’s self-titled EP follows her successful debut single “Army Ranger.” Her 2019 single, “Whatever This Is,” made it into the Top 30 of the Music Row Country Singles Chart.

Ammunition Whiskey, part of Daylight Wine & Spirits, is produced in Sonoma, California, a blend of 2-, 3- and 4-year-old bourbon. Notes of caramel and butterscotch with hints of fruits and vanilla in the finish are enhanced by being housed at least three months in Cabernet Sauvignon wine casks.