Gen Z Most Likely To Use TikTok As Search Engine
- by Robert Williams , January 18, 2024
Some studies indicate that Google has a near-monopoly on internet search, crowding out rivals such as Bing, DuckDuckGo and others. Research from Adobe indicates that some consumers are using social video app TikTok as an additional search engine.
That’s especially true for younger people. About two-thirds (64%) of Gen Z …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
