S-RM Pushes Simplicity In Cybersecurity Brand Campaign

Global intelligence and cybersecurity consultancy S-RM kicked off its first brand push with an out-of-home and print campaign, "Your First Call," created by BIRD London, the creative agency founded in 2023 by Steve Parker, former M&C Saatchi head of strategy.

The new campaign seeks to position S-RM as the smarter alternative to bigger consulting rivals, a confident partner who should be the "first call" for decision-makers. Rather than relying on jargon, the work uses simple, memorable heads, such as "The unthinkable — thought through" and "Ignorance is rarely bliss."  

Media planning and buying is by Palace Project.

Ads are running across top London out-of-home sites, including the Waterloo super-screen and black cabs, as well as on audio and digital channels. Major press titles including The Sunday Times, The Times, the FT, The Guardian, The Observer, The Daily Telegraph, The Economist and The Spectator.



The agency sourced an original font for the campaign typography from Manchester-based independent font foundry F37.

Steve Parker, founder-strategy partner, BIRD London, said that “99% of posters and print ads are no more than supersized social posts. BIRD London are proud to bring back the lost art of crisply written headlines, distinctively art directed. With S-RM, we’re lucky enough to partner with a business which prioritizes sharp strategic thinking and understands the creative power of simplicity.”

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