Most Amazon Prime Video Users Likely Will Watch Ads

With rising costs for original content and live sports, streaming services such as Amazon Prime Video are seeking to boost revenue by adding paid commercial breaks. Most people who watch the ecommerce giant’s video platform will likely stick with the service even after this month’s introduction of advertising, a study …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications